History of Gay and Lesbian Life in Milwaukee, Wisconsin - Businesses - Bars and Clubs

Rainbow Revue
Location: 1100 S. 1st Street


Sept. 1991

Male/ Female
Bar/ social

View the Albums of Images.


The Rainbow Revue was opened and managed by Wade Twamley in September 1991. Many of the staff started this bar when a previous bar, JC's Rainbow, closed.

Grand Opening Weekend of the Rainbow Revue (Sept. 12th-15th) had a full slate of activities: Thursday birthday bash, Friday: the Church Lady and Emerald City Boys entertainment, Saturday: Victoria's Variety Revue, and Sunday with Baby Jane Hudson's birthday bash, and Mr. and Miss Rainbow contest. Sydney Johnson and Brittany Morgan were named Mr. and Miss Rainbow.

The Rainbow Revue, in addition to frequent shows, had a restaurant, including a Friday fish fry, Saturday sizzler special, and Sunday brunch.

(This location had previously housed three other gay bars in quick succession: first The Alternative, then Mick's Alternative, and finally the Leaded Shade II.)

In 2010, three photo albums of photos and clippings from the bar's existence came to light. Assembled at the time by the bar's manager, Wade Twamley, the albums were donated by Wade to the UWM Archives' LGBT Collection. See the albums at this link. The albums can also be viewed at the UWM Archives by request.

More information about this business is welcomed from anyone who can contribute it.


Advertisement for Opening, September 1991

Credits: contents, design and arrangement by Don Schwamb.
Last updated: October-2010.