History of Gay and Lesbian Life in Milwaukee, Wisconsin - Businesses - Bars and Clubs

 
The Alternative
Location: 1100 S. 1st Street

Opened:
Closed:

July 1988
Late 1990
Clientele:

Female/ male
Bar/ social

 

 
       
 

The Alternative, at one time billed as "Milwaukee's Premier Art Deco Bar", opened in July 1988. In January 1990 it was advertised as "The Fresh Alternative", with all new staff, and by July-August 1990 was billed as "Mick's Alternative". By December 1990, the building was re-opening under new ownership as Leaded Shade II.

More information about this business is welcomed from anyone who can contribute it.

Ad: The Alternative
from In Step vol. 5 no. 15
(Page 45)
 
Ad for Grand Opening celebration
from In Step vol. 5 no. 17
(Page 27)
 
Photos from Grand Opening
from In Step vol. 5 no. 18
(Page 42)
 
Advertisement, July 1990
 
Advertisement, August 1990
 

 

 



Photos from Grand Opening, July 1988
In Step vol. 5 no. 12


Advertisement, May 1989
In Step vol. 6 no. 9


Advertisement, October 1989


Ad "Fresh Alternative", January 1990
In Step vol. 7 no. 1

Credits: contents, design and arrangement by Don Schwamb.
Last updated: August 5, 2004.