History of Gay and Lesbian Life in Milwaukee, Wisconsin - Businesses - Bars and Clubs

The Alternative
Location: 1100 S. 1st Street


July 1988
Late 1990

Female/ male
Bar/ social



The Alternative, at one time billed as "Milwaukee's Premier Art Deco Bar", opened in July 1988. In January 1990 it was advertised as "The Fresh Alternative", with all new staff, and by July-August 1990 was billed as "Mick's Alternative". By December 1990, the building was re-opening under new ownership as Leaded Shade II.

More information about this business is welcomed from anyone who can contribute it.

Ad: The Alternative
from In Step vol. 5 no. 15
(Page 45)
Ad for Grand Opening celebration
from In Step vol. 5 no. 17
(Page 27)
Photos from Grand Opening
from In Step vol. 5 no. 18
(Page 42)
Advertisement, July 1990
Advertisement, August 1990



Photos from Grand Opening, July 1988
In Step vol. 5 no. 12

Advertisement, May 1989
In Step vol. 6 no. 9

Advertisement, October 1989

Ad "Fresh Alternative", January 1990
In Step vol. 7 no. 1

Credits: contents, design and arrangement by Don Schwamb.
Last updated: August 5, 2004.