View the Quest web site at this link (will open in a separate browser window).
Quest was founded by Mark Mariucci to give equal treatment to businesses, bars, organizations, etc. throughout the state of Wisconsin. (Quest was preceeded by a short-lived volunteer venture, The Green Apple. Quest was established in its place as a commercial venture to contain more than just ads for bars and businesses, making possible extensive coverage of news, activities, and events in addition to advertising.)
Originally primarily a calendar, directory, and advertising venue (dismissed by some as a 'bar rag', and subheaded "Wisconsin Gay Entertainment Guide"), Quest evolved over time into an important community resource for news and community happenings, especially after the demise of both state LGBT newspapers: In Step and Wisconsin Light. During 2003-2004, the magazine was subheaded "Wisconsin's Source for LGBT News & Entertainment".
In 2006 the owner purchased the rights to OutBound magazine from that magazine's publishers, who were moving out of state. Mariucci continued to publish both publications, with OutBound concentrating more on bar events and calendars, and Quest covering more of a news, articles, and analysis role.
Publishing of those two separate magazines ended in December 2012: beginning with the January 2012 issues of Quest, the OutBound publication was merged into Quest, with Quest converting from a combination of matte and glossy pages and becoming 100% glossy pages, and incorporating the various OutBound features as well. OutBound ceased to exist as a separate publication.
In 2018, Quest Magazine passed an important milestone: it moved into its 25th year of publishing, exceeding the record of th previous longest-running Wisconsin LGBT publication, In Step magazine, which ceased publishing in 2003 after 20 years.
Quest maintained a balanced coverage of news and events statewide throughout its history, although it wisely adjusts news content based on the existence (or non-existence) of other GLBT news media in the state. It especially excelled in coverage of the Drag and show scene, which many other publications covered sparsely.
Unfortunately, early in 2019, Mark Mariucci unexpectedly ceased publication of the magazine.
Volume 1- Number 1, January 1994
Volume 11- Number 14, January 2004
Credits: Web site concept and design by Don Schwamb;
Thanks to publisher Mark Mariucci for permission to duplicate and display issues on this web site.
Last updated: April-2019.
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