View the Quest web site at this link (will open in a separate browser window).
Quest was founded by Mark Mariucci to give equal treatment to businesses, bars, organizations, etc. throughout the state of Wisconsin. (Quest was preceeded by a short-lived volunteer venture, The Green Apple. Quest was established in its place as a commercial venture to contain more than just ads for bars and businesses, making possible extensive coverage of news, activities, and events in addition to advertising.)
Originally primarily a calendar, directory, and advertising venue (dismissed by some as a 'bar rag', and subheaded "Wisconsin Gay Entertainment Guide"), Quest evolved over time into an important community resource for news and community happenings, especially after the demise of both state LGBT newspapers: In Step and Wisconsin Light. During 2003-2004, the magazine was subheaded "Wisconsin's Source for LGBT News & Entertainment".
In 2006 the owner purchased the rights to OutBound magazine from that magazine's publishers, who were moving out of state. Mariucci continued to publish both publications, with OutBound concentrating more on bar events and calendars, and Quest covering more of a news, articles, and analysis role.
Publishing of those two separate magazines ended in December 2012: beginning with the January 2012 issues of Quest, the OutBound publication was merged into Quest, with Quest converting from a combination of matte and glossy pages and becoming 100% glossy pages, and incorporating the various OutBound features as well. OutBound ceased to exist as a separate publication.
In 2007, Quest Magazine passed an important milestone: it moved into its 14th year of publishing, a landmark that only one other LGBT publication in Wisconsin had achieved prior (the 20-year-old In Step, which ceased publishing in 2003).
Quest has maintained a balanced coverage of news and events statewide throughout its history, although it wisely adjusts news content based on the existence (or non-existence) of other GLBT news media in the state. It has however excelled in coverage of the Drag and show scene, which many other publications covered sparsely.
Volume 1- Number 1, January 1994
Volume 11- Number 14, January 2004
Credits: Early edition courtesy of Jerry Johnson;
Thanks to publisher Mark Mariucci for permission to duplicate select materials on this web site.
Page design and arrangement by Don Schwamb.
Last updated: January-2014.