History of Gay and Lesbian Life in Milwaukee, Wisconsin - Businesses - Bars and Clubs

Location: 157 S. 1st Street


September, 1972
February, 1973

Bar/ social



The October 1972 issue of GPU News advertised the opening of this bar with an ad, "Flash! New Bar! The Backroom (formerly The Cove)". An ad the next month said "we know what you're looking for", listing dancing, bands, and go-go boys as attractions (along with some interesting graphics).

But this bar was obviously very short-lived: the February 1973 issue of GPU News was already advertising The Cove's "Re-Opening", meaning the demise of The Backroom name.

More information about this business is welcomed from anyone who can contribute it.


Opening advertisement, Oct. 1972

Nov. 1972 GPU News

Credits: Web site concept, design and layout by Don Schwamb.
Last updated: June-2021.

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